PurposeFit Guides
Do the job, not just pick the tool
Step-by-step how-tos for common UK small-business jobs: the best tool for the job, two alternatives, the steps, the pitfalls and the UK details (data, pricing, VAT).
Latest guides
Productivity & meetings
How to take AI meeting notes in a UK small business (with Otter.ai)
Set up Otter.ai to transcribe and summarise Zoom, Teams and Meet calls — plus Fireflies and Granola, and the UK GDPR checklist.
Presentations
How to make a pitch deck with AI (step by step with Gamma)
Turn your notes into a clean investor or sales deck with Gamma, with Beautiful.ai and Canva as alternatives, plus SEIS/EIS and pricing notes.
Audio & voice
How to make an AI voiceover for your business videos (with ElevenLabs)
Voice ads, explainers and training videos with ElevenLabs, with Murf and Speechify as alternatives, and the commercial-licence rules to know.
How we research: we compare each tool’s features, pricing and official guidance, and add hands-on notes as we test. Prices are only quoted as shown on the official site, with the date checked. Editorial picks are never paid for. See our disclosure.
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